Having travelled all through India for two years, Oskar and Jenny, upon their arrival in Europe, became inspired to create a few recipes using medicinal herbs that refreshed them during the hottest months. In developing these tasty delicacies, they somehow wanted to incorporate the stark contrast between furrows and levels of tea plantations with the sea, keeping with their vision of young adults who enjoy adventure and discovery without fear!  

Soon, realizing that everyone should have access to the delicacy of superb alchemy of flavoured teas combined with fruits. Oskar and Jenny contacted us to develop a brand that would require portraying cheerful, young, courageous, dynamic and adventurous.
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Zook's challenge was to create a strategy that would place "Chá de Tília" at an appropriate level concerning other brands in the market. Bearing in mind these two brothers' contagious joy, knowledge, and well-defined strategy, we decided to embark on this creative and exciting journey that we embraced with total commitment and satisfaction.