zook logo with trade bmark icon
boomerang logo
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cha de tilia hero image

EXTRORDINARY voyage

Having travelled through India for over two years, Oskar and Jenny had the desire as soon as they arrived in Europe to create some recipes they developed using medicinal herbs that refreshed them during the hottest months.
Considering that everyone should have access to these delicious teas and fruits combined with delicacy in superb alchemy of flavours, Oskar and Jenny contacted us to develop a brand that would have to be cheerful, young, and dynamic. In contrast, the furrows and levels of tea plantations were somehow visible with the necessary relevance and, at the same time, had a taste of the sea since one of them was born about five minutes from a beach planted in the Atlantic Ocean and aimed at young adults who enjoy the adventure without fear of discovery.
Zook's task was to create a strategy that would place "Chá de Tília" at an appropriate level concerning other brands in the market. Bearing in mind these two brothers' contagious joy, knowledge, and well-defined strategy, we decided to embark on this creative and exciting journey that we embraced with total commitment and satisfaction.

Strategy

Research
Positioning
Brand Platform

  • Mission
  • Market Position
  • Value proposition
  • Tag line
  • Brand Story

Identity

Logo Design
Illustration
Visual Design System
Brand Guidelines

Action

Packaging
Branded Environments
Marketing Communications
Web Design and Development (in progress)

Oskar photo with kombucha jar
Jenny preparing to drink kombucha and eat a vegetarian meal

Feel strong and healthier

We believe that we can achieve all our goals when we are healthy. Our trip through India is a testament to that. As travellers, we enjoy the knowledge of the masters, the humble, and the observation of nature. That's why we wanted to develop a natural and handcrafted product that makes you stronger and healthier.

kombucha composition image
Man with a black apron with cha de tilia logo on it.
Two Aprons on hangers
Two hats white and black with cha de tilia logo on it,
Two tea cups with cha de tilia on it
Food caravan illustration with cha de tilia logo on it.
linen flowers image
tea platations image
testure illustration