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Marcel Souto Maior Escritor Photo

The Storyteller

Marcel Souto Maior

Born in Brasília on April 2th, 1966, and graduated in Journalism at PUC in Rio de Janeiro, Marcel began his career as a reporter for newspapers: "Correio Brasiliense" and "Jornal do Brasil" – in the Culture section. Then moving to TV, working for channel Globo, in the early 1990s,  debuting as editor of the program "Fantástico."

Marcel contacted us to design a logo that could identify the simplicity and dynamism of his writing. It also, challenged us to develop a straightforward website that, in six months or before, would be on Google's first page.

Upon research, Marcel's social media platforms were already at google's top. The challenge was developing 'the' website that would quickly find its way there, given his former one was close to last. 

At Marcel's website launch end, it was on the 24th page of Google. We immediately started implementing strategy, marketing and a design system, luring the website to the top, where it still stands today. 

Arlindo Codinha
UX/UI and Programming, and Magali Bischoff Social Media Strategy, have played vital roles in the success of Marcel Souto Maior's Brand. 38.5K followers on Instagram.


Brand Platform

  • Mission
  • Market Position
  • Value proposition
  • Tag line
  • Brand Story


Logo Design
Visual Design System
Brand Guidelines


Branded Environments
Marketing Communications
Web Design and Development

Marcel logo icon
Marcel books and logo photo
marcel souto maior pillow
marcel souto maior stamp
Girl wearing a t-shirt with msm logo