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Marcel Souto Maior Escritor Photo

The Storyteller

Marcel Souto Maior

Born in Brasília on April 2th, 1966, and graduated in Journalism at PUC in Rio de Janeiro, Marcel began his career as a reporter for the newspapers "Correio Brasiliense" and "Jornal do Brasil" – always in the Culture sections – before transferring to TV Globo, in the early 1990s, where he debuted as editor of the program "Fantástico."

Marcel contacted us to design a logo that could identify the simplicity and dynamism of his writing. He also asked us to develop a very simple website that, in six months or before, could be on the first page of google. We did some research, and Marcel was everywhere on the first page as a well-known journalist in Brazil; it was not an easy task. On the first day of the launch of Marcel's Website, it was on the 24th page on google. We started implementing our design system, a specific strategy and finally came up in the first place until today. Arlindo Codinha development/design and Magali Bischoff social media have played a vital role in the success of Marcel Souto Maior Brand. 35.7K followers on instagram.

Strategy

Research
Positioning
Brand Platform

  • Mission
  • Market Position
  • Value proposition
  • Tag line
  • Brand Story

Identity

Logo Design
Visual Design System
Brand Guidelines

Action

Branded Environments
Marketing Communications
Web Design and Development

Marcel logo icon
Marcel books and logo photo
marcel souto maior pillow
marcel souto maior stamp
Girl wearing a t-shirt with msm logo